(Dec, 2020 - Present)
Savor the Art of Omakase
Rangkum is more than just a coffee shop—it’s a haven for those who appreciate the artistry behind every cup. As a slow bar, it embraces the philosophy of unhurried moments, where each pour is a deliberate act of craftsmanship. Here, coffee isn’t just served; it’s curated, inviting guests to slow down, immerse themselves in the aromas, and indulge in the nuances of every sip.
With a thoughtfully designed menu featuring both manual brews and espresso-based creations, Rangkum has perfected the balance between tradition and innovation. But the true heart of its experience lies in Coffee Omakase—a bespoke journey tailored to each guest’s taste. This unique offering allows coffee lovers to explore a spectrum of flavors, textures, and brewing techniques, all customized to their individual preferences.
At Rangkum, coffee is more than a beverage—it’s a narrative woven through expertly selected beans, precise brewing techniques, and a deep respect for the craft. Every cup tells a story, from the origins of the beans to the hands that carefully prepare them. The slow bar concept ensures that each coffee is brewed with intention, allowing flavors to fully develop and unfold with every sip. This dedication to detail transforms a simple coffee break into a mindful ritual, where guests can momentarily escape the rush of daily life and immerse themselves in the pure essence of coffee.
The Coffee Omakase experience at Rangkum elevates this philosophy even further. Just as in traditional Japanese omakase dining, where a chef curates a meal based on the guest’s preferences, Rangkum’s skilled baristas craft a personalized coffee journey tailored to individual palates. Guests are invited to explore different beans, brewing methods, and flavor profiles, discovering unexpected notes and complexities along the way. Whether you are a seasoned coffee connoisseur or simply curious about the nuances of specialty coffee, each omakase session promises a unique and immersive adventure—one that leaves a lasting impression long after the final sip.
Every visit to Rangkum isn’t just about coffee—it’s a story, a moment of discovery, and an invitation to savor the beauty of the present, one cup at a time.
Rangkum Tbk
Jember, Kaliurang
At the heart of Rangkum lies its signature Coffee Omakase, where skilled baristas tailor each cup to the guest’s preferences, offering an immersive exploration of flavor, aroma, and technique. More than just a place to get coffee, Rangkum is a serene space where every visit becomes a mindful ritual—an invitation to slow down, discover, and experience coffee as a form of storytelling.
/ Branding
/ Social Media
/ Campaign
/ Strategist
(Challenge)
Creating a brand and space that stands out in the saturated coffee shop scene—while introducing a unique Coffee Omakase concept unfamiliar to most customers. The challenge was to communicate this curated, slow-bar experience in a way that feels approachable, elegant, and aligned with Rangkum’s high-aesthetic identity. Balancing storytelling, visual design, and customer education was key to turning a new concept into a memorable and engaging experience.
(Solutions)
We developed a distinctive personal branding strategy that reflects Rangkum’s unique character—elegant, slow-paced, and deeply rooted in storytelling. The brand was brought to life through a content-driven approach that not only showcases the coffee but also the people and stories behind it. Key content pillars include: Product Features & Campaigns: Visually rich content explaining the story, flavor notes, and craftsmanship behind each menu item or seasonal release. CEK KERENNYA: A storytelling series spotlighting notable figures from Jember and beyond—uncovering their personal journeys, values, and connection to the culture. FEATURE: Bar takeovers by guest baristas, sharing their expertise, brewing styles, and perspective on coffee—bringing fresh experiences while strengthening Rangkum’s position as a platform for coffee exploration. This content strategy helps build deeper audience connection, expands brand relevance, and turns every interaction—online or offline—into a meaningful moment.
